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Research papers

Adding "cell phone only" households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).Respondents were also asked to participate in...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ed Cohen, Barbara O'Hare, Anna Fleeman
Company: Nielsen
June 21, 2005
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Citation

Cohen, O'Hare and Fleeman (2005a, June 21). Adding "cell phone only" households in a radio measurement service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adding-cell-phone-only-households-in-a-radio-measurement-service